Build teams that are aligned, motivated, and results-driven

Learned the Hard Way

After 15 years working with tech startups and scale-ups - including helping Surfshark build the team that grew the company to unicorn status - I've seen what separates a great team from an average one.

In this newsletter, I'll be sharing real examples from my work with founders. The mistakes we made, the breakthroughs we had, and the practical solutions that actually work.

Clarity. Feedback. Ownership.

If you want your team to perform, you need a strategy that goes beyond admin and payroll.
Think: performance clarity, feedback loops, leadership development, and team design.

Founders who skip performance systems early spend more time fixing people problems later.The sooner you install structure, the sooner your team starts operating like pros - not passengers.

Don’t Just Hire - Build Teams

Every new team member either strengthens or weakens what you’re building. Fast-growing startups can’t afford to rely on gut feel or rushed decisions. In this section, I’ll share proven hiring frameworks, interview scorecards, and sourcing tactics that help founders move fast without compromising on fit.

You’ll learn how to turn hiring into a repeatable system - not a guessing game. Because the right hire doesn’t just fill a seat - they move the company forward.

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